Pure is made for you - for skin that thrives on simplicity. We believe that skincare should be effortless. Minimal ingredients, mindful formulas, and flawless results each and every time.

Our products will never ask you to be anything other than your best self. We promise to always stay true to our name by keeping things simple, honest, and pure.

Nothing more.

Pure is one of four brands I created for my major work at University. The four brands aimed to cover a range of industry niches & aesthetics to showcase my flexibility as a designer. As a part of these four brands, Pure represented minimalism.

From colours to typography, this brand embodies a clean, minimalist approach to packaging and visual direction - a perfect competitor in the current skincare market. While the brand exudes minimalism, the packaging’s visual direction distinguishes this product from other brands on the market, offering a satisfying visual and tactile detail, unique from the rest.